Flowers Berrylands Customer Data Privacy Policy

Name: LIMONCELLO
Brand: Flowers Berrylands
Price: 65.00 GBP
Availability: InStock

Introduction

This Privacy Policy describes how Flowers Berrylands collects, uses, and safeguards the personal data of customers placing orders in Berrylands and surrounding districts. Flowers Berrylands is committed to ensuring that your privacy is protected in accordance with data protection laws, including the General Data Protection Regulation (GDPR). By ordering flowers from Flowers Berrylands, you acknowledge and agree to the practices described in this policy.

Scope and Applicability

This Privacy Policy applies to all customers who place orders with Flowers Berrylands, whether online, over the phone, or in person, for delivery in Berrylands and neighbouring districts. It covers how we process personal information provided as part of the ordering process and during subsequent communication with us.

What Data We Collect

To fulfill your order and provide high-quality service, Flowers Berrylands may collect the following categories of personal data:

Contact Information: Name, delivery address, billing address, and phone number.
Order Details: Information about your order—such as product selections, recipient name and address, delivery date, and any personalised messages.
Payment Information: Card details or payment confirmation, processed securely by our payment processors (we do not store full card numbers).
Communication Data: Any correspondence with our customer service team (including requests, complaints, or feedback).
Technical Data: IP address, browser type, and device identifiers for users who place their orders through our website.

Lawful Basis for Processing Your Data

Flowers Berrylands processes personal data under the following lawful bases, as permitted by GDPR:

Contractual Necessity: Most data we collect (such as contact information and order details) is necessary to fulfill your order and enter into a contract with you.
Legal Obligation: We may process and retain certain information to comply with tax, accounting, and business record requirements.
Legitimate Interests: We may use your data to improve our services, respond to your inquiries, or send notifications about service interruptions where necessary. We always assess that such interests do not override your rights and freedoms.
Consent: For marketing communications, we will only use your data with your explicit consent and you may withdraw this consent at any time.

How We Use Your Information

Your personal data is used for the following purposes:

Processing and fulfilling your flower orders, including delivery and billing.
Communicating with you about your order or in response to your queries.
Providing customer support and handling complaints.
Improving our products and services by analysing order trends and feedback (in aggregate and anonymised form where possible).
Meeting legal, regulatory, and compliance obligations.

Data Processors and Third Parties

To provide our services efficiently, Flowers Berrylands may share your data with carefully selected third-party service providers (data processors) who perform functions on our behalf, such as:

Payment Processors: Securely process your payments and implement fraud prevention measures.
Delivery Partners: Ensure your order reaches the intended recipient at the right time and location.
IT Support Providers: Maintain our website functionality and safeguard data storage.

All data processors are contractually required to treat your personal data with strict confidentiality and in compliance with applicable data protection law. Your data will not be sold, traded, or leased to any other parties for marketing purposes.

Retention of Your Personal Data

Flowers Berrylands retains your personal data only as long as necessary for the purposes stated in this policy, or as required by law. Our standard retention periods are as follows:

Order-Related Information: Retained for a period of up to six years to comply with record-keeping obligations and for effective customer service.
Marketing Preferences: Retained until you withdraw your consent or request removal.
Correspondence: Retained for up to two years from the date of your last communication with us.

When data is no longer required, it will be securely deleted or anonymised so that it can no longer be associated with you.

Your Rights Under GDPR

As a data subject, you have specific rights regarding your personal data. Flowers Berrylands respects and upholds the following rights:

Right to Be Informed: You are entitled to know how your data is collected and used (as outlined in this policy).
Right of Access: You may request a copy of the personal data we hold about you at any time.
Right to Rectification: You can ask us to correct or update your information if it is inaccurate or incomplete.
Right to Erasure: In certain cases, you can ask us to delete your personal data, unless we are required to retain it by law.
Right to Restrict Processing: You may request limitation of how we process your data.
Right to Data Portability: You may request that your data be transferred to another service provider in a commonly used format.
Right to Object: You may object to our processing of your personal data for specific purposes, such as direct marketing.
Right to Withdraw Consent: Where we rely on your consent for processing, you have the right to withdraw this at any time.

To exercise any of these rights, please contact us using our website contact form, and we will assist you promptly. If you are unsatisfied, you also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

Data Security

Flowers Berrylands implements appropriate technical and organisational measures to protect your personal data from unauthorised access, accidental loss, or disclosure. Where we use third-party processors, we ensure they maintain robust security standards in line with GDPR requirements.

International Transfers

Your personal data is stored and processed within the UK and European Economic Area (EEA). Should it become necessary to transfer data outside these locations in the future, we will ensure appropriate safeguards are in place and inform you accordingly.

Changes to This Privacy Policy

Flowers Berrylands may periodically update this Privacy Policy to reflect changes in our practices, services, or legal requirements. We encourage you to review this policy regularly. Significant updates will be highlighted on our website.

Contacting Us

If you have questions about this Privacy Policy, or require more information on how we use your personal data, please contact us through the website’s contact form and our team will respond to your enquiry as soon as possible.